Since 2012, as an industry innovator, The New Bra stepped up to the plate with an innovative design intended to solve this problem.
Our ECO-chic bra not only developed in response to what is lacking in the industry – it is also the responsive alternative to our previously launched popular “conventional “ strapless bras (such as self-adhesive silicone invisible bras & (draw string ) foam padded sticky bras , which are popular in the modern strapless bra industry, for which many consumers’ complaints were that the material was not sticky enough and caused the breasts to sweat, which ultimately made the bra more prone to slipping off. It was at this point that we realized we must start over if we truly want to create a change.
The essence of The New Bra is based on providing revolutionary products that will help a woman feel more confident and beautiful. We will continue to let our courageous spirit guide us.